IN MOTION

1. INTRODUCTION

Protecting your privacy is important to us. This Privacy Policy explains how In Motion ("we," "us," or "our") collects, uses, shares, and protects your personal information when you use our website, services, and platform.

This Privacy Policy applies to:

• Our website and marketing pages
• Our white-labeled CRM platform (powered by GoHighLevel)
• All services, support, training, and communications provided by In Motion

By using our services, you agree to the data practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our services.

This Privacy Policy should be read in conjunction with our Terms of Service, which govern your use of In Motion's services.

2. INFORMATION WE COLLECT

2.1 Information You Provide Directly

We collect information that you voluntarily provide to us when you:

• Create an account: Name, email address, phone number, business information
• Subscribe to our service: Billing information (processed through Stripe - we only see last 4 digits of card)
• Contact support: Email communications, chat messages, support tickets
• Participate in calls or workshops: Audio/video recordings, questions asked, business information shared
• Use the platform: Content you create, contacts you upload, data you input into the CRM

2.2 Information Collected Automatically

When you use our website or platform, we automatically collect certain technical information:

• Device information: IP address, browser type, operating system, device type
• Usage information: Pages visited, features used, time spent, actions taken
• Log data: Access times, referring URLs, error logs

Important: We do not use Google Analytics, Facebook Pixel, or other third-party tracking services on our website. The data collected is for platform functionality and support purposes only.

2.3 Information from Third Parties

We receive limited information from our service providers:

• Stripe: Payment confirmation, transaction details, payment method information (last 4 digits only)
• GoHighLevel: Platform usage data, technical logs (as our platform infrastructure provider)

3. HOW WE USE YOUR INFORMATION

We use your personal information for the following purposes:

3.1 To Provide Our Services

• Create and manage your account
• Process your subscription payments
• Provide access to the CRM platform
• Deliver customer support and technical assistance
• Host drop-in calls and workshops
• Fulfill our contractual obligations under our Terms of Service

3.2 To Communicate With You

• Send service-related notifications (billing, account updates, security alerts)
• Send marketing communications about In Motion updates, features, and offerings
• Send text messages with service updates and announcements
• Respond to your inquiries and support requests
• Provide educational content, training materials, and resources

3.3 To Improve Our Services

• Analyze platform usage to identify areas for improvement
• Understand which features are most valuable to users
• Develop new features and services
• Troubleshoot technical issues
• Ensure platform security and prevent fraud

3.4 To Comply with Legal Obligations

• Comply with applicable laws and regulations
• Respond to legal requests and prevent illegal activity
• Enforce our Terms of Service and other policies
• Protect the rights, property, and safety of In Motion, our users, and the public

4. HOW WE SHARE YOUR INFORMATION

We only share your personal information in the following limited circumstances:

4.1 Service Providers

We share data with trusted third-party service providers who help us operate our business:

GoHighLevel, LLC

• Purpose: CRM platform infrastructure and hosting
• Data Shared: All data you input into the platform, usage data, technical logs
• Location: Servers located in Texas, United States
• Privacy Policy: Subject to GoHighLevel's privacy practices

Stripe, Inc.

• Purpose: Payment processing
• Data Shared: Billing information, payment details, transaction history
• Privacy Policy: Subject to Stripe's privacy practices

Service Provider Requirements: All service providers are contractually required to:

• Use your information only to provide services to us
• Maintain the confidentiality and security of your information
• Comply with applicable privacy laws

4.2 Legal Requirements

We may disclose your personal information if required to do so by law or in response to:

• Valid legal processes (subpoenas, court orders, search warrants)
• Government or regulatory requests
• Requirements to comply with applicable laws and regulations
• Emergency situations involving threats to personal safety

4.3 Business Transfers

If In Motion is involved in a merger, acquisition, sale of assets, or bankruptcy, your personal information may be transferred as part of that transaction. We will notify you of any such change and the choices you have regarding your information.

4.4 With Your Consent

We may share your information with third parties when you give us explicit permission to do so, such as:

• When you authorize us to share testimonials or success stories
• When you request integration with third-party services
• When you participate in case studies or marketing materials

4.5 Aggregated or De-Identified Data

We may share aggregated or de-identified data that cannot reasonably be used to identify you. This data is used for industry analysis, research, and marketing purposes.

5. DATA STORAGE & SECURITY

5.1 Where Your Data is Stored

Primary Storage: All client data is stored on GoHighLevel's servers, which are located in Texas, United States.

Backups: In Motion does not maintain separate backups of your data outside of GoHighLevel's infrastructure. GoHighLevel maintains their own backup systems according to their data protection practices.

5.2 Security Measures

We implement and maintain reasonable security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction:

• Encryption: Data transmitted between your browser and our servers is encrypted using SSL/TLS protocols
• Access Controls: Access to personal information is restricted to authorized personnel only
• Platform Security: GoHighLevel maintains industry-standard security practices for their infrastructure
• Payment Security: Payment information is processed through Stripe's PCI DSS compliant systems

5.3 Your Security Responsibilities

You are responsible for:

• Maintaining the confidentiality of your account credentials
• Using strong, unique passwords
• Not sharing your account access with unauthorized individuals
• Notifying us immediately of any suspected unauthorized access

5.4 Security Limitations

You acknowledge that:

• There are inherent security and privacy limitations of the Internet beyond our control
• The security, integrity, and privacy of information exchanged cannot be guaranteed
• Any data transmission is at your own risk

6. YOUR PRIVACY RIGHTS

Depending on your location, you may have certain rights regarding your personal information under applicable privacy laws, including PIPEDA (Canada), GDPR (European Union), and CCPA (California).

6.1 Rights Under Canadian Law (PIPEDA)

If you are a Canadian resident, you have the right to:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete personal information
• Withdrawal of Consent: Withdraw consent for certain uses of your personal information
• Complaint: File a complaint with the Privacy Commissioner of Canada

6.2 Rights Under GDPR (European Union)

If you are a resident of the European Union or European Economic Area, you have the right to:

• Access: Request a copy of your personal data
• Rectification: Request correction of inaccurate personal data
• Erasure: Request deletion of your personal data (subject to legal exceptions)
• Restriction: Request restriction of processing of your personal data
• Data Portability: Request transfer of your data to another service provider
• Object: Object to processing of your personal data for certain purposes
• Withdraw Consent: Withdraw consent where processing is based on consent
• Lodge a Complaint: File a complaint with your local data protection authority

6.3 Rights Under CCPA (California)

If you are a California resident, you have the right to:

• Know: Request information about the categories and specific pieces of personal information we collect
• Delete: Request deletion of your personal information (subject to legal exceptions)
• Opt-Out: Opt-out of the sale of personal information (Note: We do not sell personal information)
• Non-Discrimination: Not be discriminated against for exercising your privacy rights

6.4 How to Exercise Your Rights

To exercise any of these rights, please contact us at:

• Email: [email protected]
• Subject Line: "Privacy Rights Request"

We will respond to your request within 30 days. We may need to verify your identity before processing your request.

No Fee: We do not charge a fee to process privacy rights requests unless the request is manifestly unfounded or excessive.

7. COOKIES & TRACKING TECHNOLOGIES

7.1 What Are Cookies

Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work more efficiently and provide information to website owners.

7.2 How We Use Cookies

We use cookies and similar technologies for the following purposes:

Essential Cookies (Required)

• Purpose: Enable core platform functionality
• Examples: Session management, authentication, security
• Can be disabled? No - these are necessary for the service to function

Preference Cookies

• Purpose: Remember your settings and preferences
• Examples: Language preferences, display settings
• Can be disabled? Yes, but your experience may be less personalized

7.3 What We DON'T Use

7.4 How to Control Cookies

Most web browsers allow you to control cookies through their settings:

• Accept or decline cookies
• Delete cookies already stored on your device
• Set your browser to ask before accepting cookies

Note: If you disable essential cookies, some features of the service may not function properly.

8. EMAIL & TEXT MESSAGE COMMUNICATIONS

8.1 Types of Communications

We send two types of communications:

Service Communications (Cannot Opt-Out)

These are essential communications about your account and service:

• Account creation confirmations
• Password reset instructions
• Billing and payment confirmations
• Service disruption notifications
• Important security alerts
• Changes to Terms of Service or Privacy Policy

Marketing Communications (Can Opt-Out)

These are promotional or informational communications:

• Product updates and new features
• Educational content and training materials
• Workshop and webinar announcements
• Tips and best practices
• In Motion news and updates
• Special offers or promotions

8.2 Email Marketing

How to Opt-Out: You can unsubscribe from marketing emails at any time by:

• Clicking the "unsubscribe" link at the bottom of any marketing email
• Emailing [email protected] with "Unsubscribe" in the subject line
• Updating your preferences in your account settings

Note: Even if you opt-out of marketing emails, you will still receive service-related communications.

8.3 Text Message Communications

By providing your phone number, you consent to receive text messages from In Motion containing:

• Service updates and announcements
• Important account notifications
• Reminders for scheduled calls or workshops

How to Opt-Out: You can stop receiving text messages by:

• Replying "STOP" to any text message from us
• Emailing [email protected] to request removal from text communications
• Updating your communication preferences in your account settings

Message Frequency: Message frequency varies based on service updates and your activity.

Standard Rates: Message and data rates may apply based on your mobile carrier's plan.

9. CALL RECORDINGS

9.1 What We Record

We record the following calls and sessions for quality, training, and educational purposes:

• Drop-in coaching calls (typically twice weekly)
• Workshops and training sessions
• Some customer support calls (with notice)

9.2 Notice and Consent

Recordings may include:

• Your voice and video (if video is enabled)
• Questions you ask
• Business information you share
• Screen shares showing your account or content

9.3 How Recordings Are Used

Call recordings are used for:

• Educational purposes: Available to current In Motion subscribers for learning and reference
• Quality assurance: Improving our support and training services
• Training: Training our support team on best practices
• Record keeping: Documenting guidance provided to clients

9.4 Storage and Access

Where Stored: Recordings are stored within the GoHighLevel platform and are only accessible to current In Motion subscribers through their account.

Retention Period: Recordings are retained for 1 year from the date of the call, after which they are automatically deleted.

Who Can Access: Only active In Motion subscribers can access recordings through the platform. Recordings are not publicly available or shared with third parties.

9.5 Privacy During Calls

Important: When participating in group calls or workshops, other participants may see:

• Your name and business information
• Screen shares of your account or content
• Questions or information you share during the call

Do not share sensitive personal information, passwords, or confidential business information during group calls.

10. DATA RETENTION

10.1 Active Accounts

While your In Motion subscription is active, we retain all your data indefinitely to provide our services.

10.2 After Cancellation

90-Day Retention Period: After you cancel your subscription and your access ends, we retain your data for 90 days. This allows you time to:

• Change your mind and reactivate your account
• Export data you may have missed
• Request specific information or records

10.3 Early Deletion

You may request immediate deletion of your data at any time by contacting [email protected] with "Delete My Data" in the subject line.

We will permanently delete your data within 30 days of your request, subject to the exceptions below.

10.4 Extended Retention

You may request extended data retention beyond 90 days by contacting support. We will accommodate reasonable requests for extended retention.

10.5 Retention Exceptions

We may retain certain information longer than the standard periods when required to:

• Comply with legal obligations (tax records, legal holds, court orders)
• Resolve disputes or enforce our agreements
• Maintain financial records (7 years for accounting purposes)
• Prevent fraud or abuse

Retained information includes:

• Billing and transaction records: 7 years
• Support communications: Up to 3 years
• Legal or compliance records: As required by law

10.6 Call Recording Retention

As specified in Section 9, call recordings are retained for 1 year from the date of the call and then automatically deleted.

11. INTERNATIONAL DATA TRANSFERS

11.1 Where We Operate

In Motion is based in Montreal, Quebec, Canada. However, our platform infrastructure is provided by GoHighLevel, whose servers are located in Texas, United States.

11.2 Cross-Border Data Transfers

This means:

• Your data will be stored on servers located in Texas, United States
• Your data will be subject to U.S. laws and regulations
• U.S. government agencies may have access to your data under certain circumstances

11.3 International Client Data

If you are located outside of Canada or the United States (including the EU, UK, or other jurisdictions), please be aware that:

• Your information will be transferred to and processed in the United States
• The United States may not have the same data protection laws as your country
• We rely on your consent for these international transfers

11.4 Data Protection Measures

Despite these transfers, we maintain appropriate safeguards to protect your information:

• Contractual protections with service providers
• Industry-standard security measures
• Compliance with applicable privacy laws
• Regular security assessments

11.5 Your Rights Remain

Regardless of where your data is stored, you retain all privacy rights described in Section 6 of this Privacy Policy.

12. CHILDREN'S PRIVACY

12.1 Age Requirement

You must be at least 18 years old to:

• Create an In Motion account
• Subscribe to our services
• Use our platform
• Participate in our calls, workshops, or training

12.2 No Knowing Collection from Children

We do not knowingly collect personal information from anyone under the age of 18. If you are under 18, do not:

• Use or access our services
• Provide any personal information to us
• Register for an account

12.3 Parental Notice

If you are a parent or guardian and believe that your child under 18 has provided personal information to us, please contact us immediately at [email protected].

We will promptly delete such information from our records.

13. THIRD-PARTY LINKS

13.1 External Links

Our website and platform may contain links to third-party websites, services, or resources that are not operated or controlled by In Motion.

Examples include:

• Educational resources and articles
• Industry tools and services
• Partner websites
• Social media platforms

13.2 Not Our Responsibility

When you click on a third-party link, you are leaving our service and this Privacy Policy no longer applies. Each third-party website has its own privacy policies and practices.

13.3 Your Responsibility

We encourage you to:

• Be aware when you leave our website
• Read the privacy policies of any third-party sites you visit
• Understand what information they collect and how they use it
• Exercise caution when providing personal information to third parties

13.4 No Endorsement

The inclusion of any link does not imply endorsement, approval, or recommendation by In Motion of the linked site or its content.

14. CHANGES TO THIS PRIVACY POLICY

14.1 Right to Modify

We reserve the right to update or modify this Privacy Policy at any time to reflect:

• Changes in our data practices
• New features or services
• Changes in applicable laws
• Improvements in security or technology
• Feedback from users or regulators

14.2 Notice of Changes

For Material Changes: We will notify you at least 30 days before material changes take effect by:

• Sending an email to the address associated with your account
• Posting a prominent notice on our website
• Updating the "Last Updated" date at the top of this Privacy Policy

For Minor Changes: We may update this Privacy Policy without additional notice for minor, non-material changes such as:

• Clarifications or corrections
• Contact information updates
• Formatting or organizational changes

14.3 Your Acceptance

Your continued use of In Motion's services after changes to this Privacy Policy take effect constitutes your acceptance of the revised Privacy Policy.

If you do not agree to the changes, you must:

• Stop using our services
• Cancel your subscription before the changes take effect
• Request deletion of your data

14.4 Review Responsibility

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information.

Current Version: This Privacy Policy was last updated on November 12, 2025.

15. CONTACT INFORMATION

15.1 Questions or Concerns

If you have any questions, concerns, or complaints about this Privacy Policy or our data practices, please contact us:

15.2 Privacy Rights Requests

To exercise your privacy rights (access, deletion, correction, etc.), email us at:

• Email: [email protected]
• Subject Line: "Privacy Rights Request"

We will respond to your request within 30 days.

15.3 Complaints

If you believe we have not complied with this Privacy Policy or applicable privacy laws, you have the right to file a complaint with:

For Canadian Residents:

Office of the Privacy Commissioner of Canada
Website: www.priv.gc.ca
Phone: 1-800-282-1376

For EU/EEA Residents:

Your local data protection authority in your country of residence.

For California Residents:

California Attorney General's Office
Website: oag.ca.gov/privacy